Category: Blogs

RIP TV… Are we still writing the epitaph…

By Manoj Abraham Mathew Chief Operating Officer Middle East, North Africa, Zee Entertainment Middle East FZ-LLC One of the longest-running debates and predictions in the history of marketing…

Synergy Of Communication Strategy & Content

By┬áSunil Lulla Chairman & Managing Director, Grey Group-India Although most marketers accept that integrating marketing communications (IMC) is a powerful approach, campaigns today seldom realize the full power…

Profiting from Integrated Media

By Oliver Eills Regional Director-Publicates, Middle East The opinion that print is a dead or dying old legacy technology is as inaccurate as believing that we have invented…

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