India’s Most Admired Brands and Products is a research-based listing of 50 brands across different industries. A research across 25 categories in the nation was conducted on an initial list of 1,000 brands.

RESEARCH METHODOLOGY

Undertaken by White Page International, India’s Most Admired Brands & Products is poised to showcase the exhilarating journey of the elite brands in the fastest growing economy, India. The exercise features brands across 15 industries.

PHASE I

A list of industries and categories was initiated, and the entire research platform was divided into regions – North, South, East and West Zone.

A preliminary list of 1,000 brands across 15 industries and 25 subcategories was drawn up by White Page International, with respect to following:

Market studies
Industry whitepapers
Category-specific brand reports
Brand-specific scrutiny

AUTOMOTIVE
BFSI
EDUCATION
ENERGY & POWER
FOOD & BEVERAGE
HEALTHCARE
HOUSEHOLD PRODUCTS
INFRASTRUCTURE & REAL ESTATE
IT & TELECOM
LIFESTYLE
PERSONAL CARE
RETAIL
SERVICES

The resultant list contained 200 brands.

PHASE II

The resulting list of 200 brands generated region-wise were studied and graded in another round of scrutiny by the eminent panel of jury members, with diverse geographical representation and seniority and expertise in media, advertising, PR and other areas of brand communications & management.

Tagged with a preliminary jury from other diverse backgrounds; in order to deliver a complete view of judgement and scoring. These 200 brands are graded on a scale of 1-10 and shortlisted down to the final top 50 brands based on the following parameters:

Brand Value Proposition: The functional, emotional and differentiating brand benefits that have contributed to providing an enduring brand experience to customers.

Marketing Connect : Brand marketing strategies that have effectively penetrated consumers established a meaningful relationship with the target audiences and ensured positive brand perception, inclusive of advertising and promotions.

Innovation & Sustainability: Brand derived strength from innovation as a sustainable differentiating strategy, adding to long-term brand equity.

Brand Recall: Brand generally perceived with quality & trust by consumers and awareness that the brand has embarked for the visibility and legacy to the market.

Social Impact: Corporate Social Responsibility (CSR) activities conducted by the company / brand striving to give back to the community.

PricewaterhouseCoopers was appointed to review that winners were determined based on the evaluation carried out by a panel of Jury.